An estimated 10 percent of adults in the United States are reported to be in recovery, or seeking treatment in one of the thousands of addiction recovery centers. That leaves little room for addiction recovery marketing, but plenty of competition to deal with. Staring down a competitive market, a general company would find a way to attract clients through clever marketing strategies and marketing that promotes their brand and advantage over the market. Trying to market for an addiction recovery center isn’t simple or easy. This type of marketing for addiction recovery has a unique set of challenges.
When it comes to addiction marketing, here is a list of unique challenges to consider with marketing:
1. Gaining Trust
If there are no reviews for an addiction treatment provider’s services, people will avoid them for good reason. Addiction is a life-threatening disease and hard condition to manage. A favorable addiction center will have reputable professionals that can help a person recover successfully. To have more conversions and traffic, a recovery program must establish and maintain trust.
There is a very unfavorable stigma surrounding addiction despite the classification of addiction as a disease. While social media can help with outreach, many people are hesitant to engage with addiction recovery centers and brands. In order to avoid embarrassment, some will avoid even researching an addiction recovery center.
3. Not Realizing They Have A Problem
People who abuse alcohol and rugs may not realize that they are struggling with addiction. Those who don’t realize that the may have alcoholic tendencies, may binge drink frequently, or on occasion. Breaking through the denial of self-destructive habits is a critical challenge that all addiction recovery centers face.
4. Lack of Brand
When it comes to advertising, most businesses and brands know exactly what to say or do to keep their audiences engaged. Addiction recovery centers don’t have an abundance of advertising because it’s a unique and challenging industry. Addiction marketing for recovery centers can struggle with their concepts.
5. Building Relationships
There is usually a flock of patients to treatment centers that come from preexisting relationships with doctors or organizations. When a patient confides in a doctor, someone they trust with their overall physical and mental health, that they are struggling with an addiction, they’ll get a referral to certain addiction centers. A possible solution to the problem with addiction marketing can come from securing a relationship with physician, therapist, or even support groups.
6. Facing Relapses
Relapse is an unfortunate, but expected variable when it comes to recovery as most addicts will relapse. Reputation is a delicate balance in the addiction recovery industry because it’s important to earn trust, but the higher the success rate a treatment center has, the lower patient intake it will have. A treatment center’s reputation may suffer because of a high relapse rate. Attracting new clients is more important, however, when keeping focused on addiction marketing.
It might be difficult to have effective addiction marketing for your recovery center, but it’s not entirely impossible to achieve. Finding marketing strategies that will help control and overcome unique challenges of addiction marketing will greatly benefit your treatment center. In order to overcome the trust and unknown factor when it comes addiction, content marketing and third party reviews can greatly benefit a treatment center. Investing and then comparing various addiction marketing strategies can help a treatment center see a higher patient intake. Knowing which marketing tactics earn the highest traffic, will help you avoid the challenges of addiction recovery.