What Makes Content Marketing Necessary in SEO Efforts
Content has always been the center of any advertising effort, but today the buzzword “content marketing ” is used along with SEO (search engine optimisation ). Google has already accelerated its efforts to offer better search results by continually enhancing its algorithms. The changes have made the SEO community scramble to create the necessary adjustments to maintain rankings, and several others are still trying to figure out what Google needs.
Things Have Changed.
In its infancy period, online marketing meant setting up a website, making a couple pages of so-so articles, and selling something. Using connect farms and spun articles was sufficient to get you at the top of search engine rankings. SEO professionals will game the system by employing simple linking strategies and keyword stuffing; those tactics worked for a while, but the game has changed now.
What’s Content Marketing? .
Content can be in form of text, audio, and video. From the context of content and SEO, text is the principal component. This is because search engines can’t interpret audio or video output. Within this new era of search, Google still ranks sites based on backlinks, however, there are additional metrics that have to be considered.
Social Metrics: it is widely known that social media plays a vital role in the ranking system. The most popular social media platforms are Twitter and Facebook. Virtually all sites now have icons in which a visitor could subscribe to some twitter feed, or in the case of Facebook, they can simply click on the like button.
Bounce Rate: Content plays a crucial role in regards to bounce rates. A bounce rate is a measure of how long a visitor stays on a website. The longer a visitor stays on a website, the lower the bounce rate. Google interprets it this way: the greater the content, the more the reader stays and that raises the worth of the site.
Using only these two metrics, it’s simple to learn how content marketing is growing increasingly significant for SEO. The potential customers, visitors and existing customers demand more precious content, which is exactly what content marketing is about. The period of sub-par, crappy material is pretty much behind us today. The attention of SEO specialists is on creating top quality content for the clients as well as for marketing purposes.
Good content helps to attract attention and to get the coveted backlinks for rankings. And as much as backlinks, chances are that quality content will yield backlinks from quality websites, and this is another advantage of content marketing.
Every new innovation goes through an evolution of manipulation, including online marketing. Content marketing has taken on a new meaning since people demand it, and so does Google. Some people will still attempt to play the system using old methods, but for all those people who wish to get ahead of the SEO game – they need to use content marketing.